Check out Mr. Fineness himself in his latest Ad.   He cleans up so nicely doesn’t he?   Hard to believe that 24 hours before this photoshoot, Matthew was happily running on the beach shirtless and shoeless while chewing on a piece of seaweed.  Dolce and Gabbana recognized that Matthew McConaughey is just the eye candy that they need to Market their latest Cologne ‘The One Gentleman.  The marketing strategy is easy.  DG believes that the ladies will instantly believe that if they buy this cologne for their man, he will transform into a Suave Bolla Man like Matthew.  Probably not, but I’m sure that the ladies will try.